About Us

Why Minerva Marketing?

Led by Barbara Faculjak, B.S., MBA, Minerva Marketing's team of highly experienced consultants bring the following to your organization:

• Extensive experience in the services industry
• Solid marketing and business acumen
• Ability to synthesize varying issues and viewpoints — translating your needs into a cohesive action plan
• Action and results-oriented approach
• Executive presence
• High energy
• Deep expertise in all areas of marketing — strategy, product development and management, communications and branding, pipeline/sales training and management, client retention, market and trend research, strategic review and update

Barbara specializes in marketing, communications and sales management strategies. A former markets leader for Ernst & Young and marketing executive for Sallie Mae, she has more than twenty years of experience in all aspects of marketing. During her career she has helped dozens of organizations in various industries, ranging in size from $1mm to $300mm. Projects included business planning, strategic marketing planning, designing and launching several top-selling products, tactical execution of all aspects of marketing and communications plans, and sales coaching and education.

In addition, Barbara also works closely with an extensive range of graphic designers, writers, market research firms, professional sales coaches, communications experts and others. Minerva Marketing brings you the highest quality resources to resolve or improve every piece of the sales and marketing circle.